Someone recently pointed out to article mentioning Gartner report titled Apple’s iPad Mini makes up 60 percent of iOS sales
Are you surprised? As a value buyer, I am not surprised. I always thought of buying iPad Mini as it provides the greatest value for what premium tablet can provide.
It will be interesting to know if this trend started in 2013 or earlier. Will there be pressure on Apple to provide higher value for every $ that customers are spending? It can perhaps consider three options –
1. More features & no price change
2. Same features & less price
3. New model (like Mini) with less features and less price.
Interesting time ahead for Apple 🙂